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Beyond Just Rail Travel

To spread the love for Japan and brings you an authentic experience of Japan’s culture of gift-giving through our network of local makers and expertise.

Our Story

Japan is famous for its extensive and efficient railway system—consisting the JR Group and other private railways—known for its punctuality, speed, and coverage.

Established by East Japan Railway Company (JR East) and managed by the subsidiary group JR East Business Development SEA (SEABD) in Singapore, JAPAN RAIL CLUB aims to be your one-stop platform for Japan travel needs, introducing Japan as your next travel destination through snacks, travel stories, and travel products.

From receiving your monthly Omiyage Snack Box and reading up on travel information to purchasing various rail passes and attraction tickets, enjoy the convenience of having all your travel essentials in one place, ensuring a smooth and unforgettable journey in the Land of the Rising Sun.

About JR East

JR East is Japan’s largest railway and service operating company.

In Japan, we operate 1,682 stations and serve 17.8 million passengers per day. In order to meet the needs and lifestyles of our many customers, JR East has developed many business expansions in addition to its railway business, such as commercial facilities, hotels, retail businesses, and e-commerce.

About Ekinaka

Particularly, JR East has developed the commercial in-station mall facility known as “Ekinaka” (エキナカ).

Literally meaning “inside the station”, ekinaka are small-scale shopping malls equipped with dining venues and lifestyle shops located within stations made to enhance a commuter’s riding experience.

At JR East, we collaborate with thousands of local makers to introduce exclusive seasonal and regional products that can only be bought at JR stations, which are typically sold only at their respective cities and travel destinations.

With our Omiyage Snack Box, JAPAN RAIL CLUB aims to introduce the ekinaka concept to non-Japanese visitors through destination-exclusive and seasonal Japanese snacks.


Our Subsidiaries

Blog & Media: Tidbits from Japan


Summer in Japan is synonymous with vibrant festivals that celebrate the country’s rich culture, history,...

Maker's Story

Summer is upon us in Japan, and there’s no better way to welcome the heat...


Japan’s rich variety of citrus fruits provides a delightful sensory experience that extends far beyond...

Snack Box Subscription

Experience a taste of Japan from the comfort of your home. Subscribe now to enjoy new flavours and beloved classics every month with your preferred subscription plan.


Unlock unlimited travel across Eastern Japan with our flexible JR EAST PASS. Journey through iconic destinations at your own pace.