Azuma Arare Honpo

From Tokyo

Maker of "Hokusai-age Japanese Curry Flavour"

Azuma Arare was founded in 1910 in the heart of Ryogoku, Tokyo's sumo town, specialising in the production of delicious rice crackers.


Snacks That Bring a Smile to Your Face

Founded in 1910 by Masuemi Kobayashi I in Ryogoku, Tokyo. For 113 years, the company has been producing rice crackers using carefully selected ingredients from all over Japan and around the world, including the main ingredient glutinous rice.

Azuma Arare's craftmanship is based on the perfect harmony of two principles: "learning from the past" and "never changing". They hold firmly to the belief of keeping up with the times yet maintaining the essentials for the sake of tradition.

From the Heart of Tokyo's Sumo Town


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