New Beginnings

The rice cake shop meets the rice cracker shop! A fresh combination of potatoes and rice gives these crunchy potato chips an irresistible exquisite saltiness—you won't stop reaching for more!

A big hit product that is making its return yet again in our omiyage box! Over 250,000 packets were sold when this snack first hit the shelves in Singapore back in 2021. It maintains its long-standing popularity with the perfect combination of the spiciness of the chilli oil and the sweetness of the prawns. The addition of garlic and sesame also enhances its taste, making this another addictive snack.

This yuzu drink is a long-selling product that has been sold for more than 30 years. Originated from Umaji Village, the second smallest village in Kochi Prefecture, it is a village filled with an abundance of yuzu, which is the iconic fruit of the region. Simply made with its very own yuzu harvest, the pure water of the Yasuda River, and sweet delicious honey, this drink has been perfected through repeated trials and errors for everyone to enjoy, including children.

Made with 100% Toyama rice, these rice cracker snacks were made by kneading "shiroebi" (baby white shrimp)—the jewel of Toyama Bay—into the dough. The dough is stretched as thinly as possible, giving it a crisp texture. It is a popular product that is loved by people of all ages. This bag comes in individual packaging, which makes it perfect for sharing to celebrate the start of a new year! FUN FACT: Did you know that shrimp symbolises long life in Japan? It is an absolute essential for Osechi, the New Year's meal!

These peanuts are coated with batter containing grilled shrimp. They are then directly roasted at 180ºC or higher to attain the crispy texture and its fragrant aroma. This snack also goes well with alcohol.

Spice up your New Year with some wasabi! This bag of lotus root chips gives a refreshing twist to this month's omiyage box with a Japanese native flavour; spicy wasabi mixed with soy sauce. The wasabi powder used to season these lightly-textured lotus root chips comes from Azumino, Nagano Prefecture.

A cute and unique snack with a fun process that will make you savour its taste! Also hailing from Kurian Fumidou, the fragrant and crispy texture of this bear monaka is specially grilled in the Kaga Region of Ishikawa Prefecture, which is famous for its monaka wafer skin. You can enjoy this snack by spreading their prided azuki bean paste on the wafer, or by dissolving the azuki bean paste in hot water and put the bear to float on it! Like they say: enjoy the process, and savour every bit of the azuki bean paste as soon as you put it in your mouth.

This award-winning chestnut yokan is made with custom-made touches of Fumido's pure domestic chesnut bean paste kneaded with the finest high-quality agar from Ina, Nagano Prefecture. Since the start of its business in 1864, Kurian Fumidou has been working closely with the local community of Obuse, a small beautiful town in the prefecture, which is famous for its chestnuts.

Usher in the New Year with this sweet combination of red (strawberry) and white (apple), which is regarded as auspicious colours in Japan! This jelly is in the shape of the "En-musubi" matchmaking symbol. Tsuyama-ya Confectionery is a confectionery maker with over a 100 years of history in Izumo, Shimane Prefecture—home to the famous Izumo Taisha, where the deity of relationships and marriage (Okuninushi-no-Kami) is enshrined at.

Founded in the first year of the Taisho era, Tsuyama-ya Confectionery is considered one of the three major confectionery shops, in which their products are originally made using ingredients from the region.