Yummy Yamagata

Using Yamagata-made grape juice, enjoy the nice aroma and juicy taste of the fruit in this mini cup jelly. With a soft texture, this jelly tastes even better when chilled.

This bite-sized jelly uses the pulp of the beloved La France pear. La France pears from Yamagata Prefecture is characterised by a smooth texture and exquisite sweetness, and is known to be the best in Japan!

A traditional confectionery that has been passed down since the Edo Period in the Shonai Area, Maruyama Karakara is a triangular-shaped senbei made with black sugar from Okinawa Prefecture. The best part? There are small and adorable trinkets and folk craft toys inside this delicious senbei! There are about 150 different kinds of toys, so every Karakara is a surprise!

Yamagata's beloved Oranda Senbei rice crackers are made with 100% uruchi rice from the Shonai Area. With a mere thickness of only 3mm, savour the addictively sweet and umami flavour of grilled corn that has been a popular product among people of all ages since its release.

Enjoy bite-sized thin rice crackers with aosa seaweed kneaded into the dough! As part of a snack series that introduces Yamagata flavours and motifs, this sauce-flavoured snack is inspired by Yamagata's soul food: dondonyaki and features the hanagasa flower hats, from the exciting Yamagata Hanagasa Festival in summer, on its packaging.

A rusk that features the refreshing sourness of blueberries! Whole blueberries are kneaded into French bread dough and blended with blueberry puree, producing a beautiful marble pattern throughout.

When it comes to cherries in Japan, Yamagata Prefecture is the largest producer! Using a whole piece of fresh cherries pickled in syrup and trapped in a bite-sized jelly, this snack brings you a taste of Yamagata and is one of the prefecture's most popular souvenirs.

Rich chocolate is sandwiched on a thin-shaped cookie using softly baked rice flour from Tsuyahime, a famous and premium rice brand from Yamagata Prefecture.

Enjoy the best of Yamagata's fruits in this pulpy jelly, feauturing La France pears, sakuranbo (cherries), apples, and yellow peaches.

A Shonai-specialty snack! Made with Tsuyahime rice flour from Shonai, one of the most famous rice-producing areas in Japan. By using only rice flour, the cookies are soft with a flaky texture. A dash of salt harvested from the Sea of Japan is also added to the cookie dough, giving the cookies a flavourful yet sweet taste.