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Yamagata Prefecture harmoniously blends natural beauty with cultural heritage. Visit Ginzan Onsen, a picturesque hot spring town with Taisho-era architecture, or explore Zao Onsen, famous for its snow monsters in winter. Enjoy cherry picking in one of Japan’s top cherry-producing regions and visit historic sites like Yamadera Temple. Yamagata’s rich traditions and seasonal festivals make it a captivating destination year-round.
8 mins,
6 4월 2026

6 Spots For Late-Blooming Cherry Blossoms in Tohoku

Did you miss the peak sakura season in Tokyo(東京) or Kyoto(京都)? Or perhaps intentionally planning a l…

8 mins,
10 11월 2025

Hometown of “Oshin”: A Tour of the Shonai and Mogami Region of Yamagata Prefecture

Have you heard of the morning drama series “Oshin”? The story follows the life of a you…

21 mins,
14 4월 2025

Sakura Trails: A 10-Day Sakura-Hopping Itinerary in Tohoku

Cherry blossom season in Japan is a magical time, drawing visitors from around the world to witness …

3 mins,
16 3월 2025

Cycling: The Best Way to Explore Shonai in Yamagata

Did you know that cycling is the best way to explore Shonai? Rent an e-bicycle and explore the town in
4 mins,
11 3월 2025

From Handicrafts to Hot Springs: An Unforgettable Experience in Yonezawa, Yamagata

Have you visited Yonezawa in Yamagata Prefecture before? The city is home to impressive arts and culture, from nenju bracelet
4 mins,
21 2월 2025

JR News: New 10-Day JR EAST PASS (Tohoku area) Announced, Starting May 15

TOKYO—On 20 February 2025, the East Japan Railway Company (JR East) announced that they will be releasing a new 10-day

5 mins,
17 1월 2025

Yamagata: Your Gateway to Zao Onsen, Home to Japan’s Snow Monsters!

Are you visiting the Tohoku area in early February 2025? Good newsーwe would like to welcome you to join us
6 mins,
28 8월 2024

Obon and Rice Paddy Art: Unveiling Japan’s Late Summer Charms

Japan’s late summer season is a time of vibrant cultural expression and deep-rooted traditions. The stunning rice paddy art and
9 mins,
23 8월 2024

Heartbeat of the Earth: Exploring 5 of Japan’s Majestic Volcanoes

Whether you are a lava-chaser or a casual volcanic tourism visitor, discover the harmonious connection between nature and civilisation by
4 mins,
14 8월 2024

From the Sea to Your Table: Fishing in Yamagata’s Shonai Beach

Did you know that you can experience fishing in Yamagata? The prefecture is next to the Sea of Japan, and
8 mins,
7 8월 2024

The Only Guide You Need for the JR EAST PASS (Tohoku area)

Travelling to the Tohoku Region in Eastern Japan? Then consider getting the JR EAST PASS (Tohoku area), which offers 5
9 mins,
2 7월 2024

Down Memory Lane: Diary of a Packaging Collector’s Travels Across Japan

Do you like collecting items from Japan? They include station stamps, train tickets, and even milk cartons, and each bring
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