Tōhoku

Are you visiting the Tohoku area in early February 2025? Good newsーwe would like to welcome you to join us…

Celebrate the New Year in Akita with the region’s snowy winter festivals! In this article, we’ll delve into six of…

Celebrate the New Year in Akita as the locals do! From a torii gate by the lake to the iconic…

Hello, my name is Matsuki (松木), a train conductor at JR East Morioka Control Center. You might be wondering, where…

While many makers in the region specialise in nanbu senbei, one company stands out as our “Featured Maker” for the…

In this article, we’ll explore the region’s top five snow festivals, known collectively as the “Michinoku Five Great Snow Festivals”…

One local producer has brilliantly combined both of Iwate’s best offerings – nambu senbei and seafood – into their flagship…

Geibi Gorge is a stunning valley in Iwate Prefecture, with its amazing cliffs and remarkable seasonal colours. The best way…

Kakunodate is a famous historical district in Semboku City, Akita Prefecture. Known for its beautiful cherry blossoms in spring, and…

An era of peace and prosperity, the Edo Period saw the emergence of post towns, towns that are located along…

Japan’s late summer season is a time of vibrant cultural expression and deep-rooted traditions. The stunning rice paddy art and…

Whether you are a lava-chaser or a casual volcanic tourism visitor, discover the harmonious connection between nature and civilisation by…