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Hello, my name is Matsuki (松木), a train conductor at JR East Morioka Control Center. You might be wondering, where…

While many makers in the region specialise in nanbu senbei, one company stands out as our “Featured Maker” for the…

One local producer has brilliantly combined both of Iwate’s best offerings – nambu senbei and seafood – into their flagship…

Geibi Gorge is a stunning valley in Iwate Prefecture, with its amazing cliffs and remarkable seasonal colours. The best way…

Explore one of Japan’s most popular flower parks, beloved by locals! Hitachi Seaside Park is a national treasure, adored not…

Our friends from JR Omiya Station would like to recommend four of their must-visit local spots in Omiya, which is…

Heading to Southern Kyushu? A train ride you cannot miss is onboard the D&S Sightseeing Train IBUSUKI NO TAMATEBAKO by…

Kakunodate is a famous historical district in Semboku City, Akita Prefecture. Known for its beautiful cherry blossoms in spring, and…

An era of peace and prosperity, the Edo Period saw the emergence of post towns, towns that are located along…

Whether you are a lava-chaser or a casual volcanic tourism visitor, discover the harmonious connection between nature and civilisation by…

Did you know that you can experience fishing in Yamagata? The prefecture is next to the Sea of Japan, and…

Travelling to the Tohoku Region in Eastern Japan? Then consider getting the JR EAST PASS (Tohoku area), which offers 5…