East Japan Railway Trading (EJRT)
Maker of “SWEET SOYBEAN FLOUR-FLAVOURED MOCHI FROM FUKUI”.
Operated by East Japan Railway Trading Company, nomono (のもの) is a brand of stores aimed at revitalising regional industries primarily in East Japan, carrying local brands including OYATSU TIMES (おやつTIMES), a series showcasing delicious treats from across Japan.
nomono: Revitalising East Japan
nomono is a brand that aims to revitalise regional industries through the promotion of local attractions and to create opportunities for customers to visit these local areas, mainly in JR East’s service areas. In Tokyo, the nomono stores located in Ueno Station, Akihabara Station, and Tokyo Station are convenient stops for customers to purchase seasonal and local products, including specialty sweets, local sake, and processed goods from the various parts of East Japan.
OYATSU TIMES: Introducing Japan's Regional Charms Through Snacks
OYATSU TIMES is a snack series showcasing delicious treats from across Japan, and they can be found in nomono stores. Presented in easy-to-handle packaging and small portions, these snacks use regional ingredients and reflect the local food culture, featuring unique and attractive products from not only the eastern Japan area but also various regions nationwide.
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