Echigo Shiratama Hompo
Preserving the Art of Shiratama.
Founded in Niigata in 1941, Echigo Shiratama Hompo specialises in shiratama flour and mochi, using traditional techniques and the region’s abundant natural resources to create their distinctive smooth, chewy texture.
Crafted with Care
From washing and soaking the rice to traditional water-milling and drying, making shiratama flour takes several days and careful attention at every stage. This time-intensive process creates the characteristic smooth, silky texture that stays soft even when chilled.
“We put great care into every step of the process to create shiratama that can be enjoyed by generations.” – Mr. Otsuki (大槻 さん), Sales Representative (営業担当)
Beyond Shiratama
Building on its expertise in shiratama, Echigo Shiratama Hompo continues to develop products for modern lifestyles. Its range includes convenient microwave-ready shiratama mochi, as well as Korean rice cakes such as tteokbokki and tteok, which the company has been producing for over 20 years.
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