Fujiya Honten
Supporting Hokkaido’s Souvenir Market
Founded in 1951, Fujiya Honten Co., Ltd. has grown from a small seafood souvenir shop in Hakodate to a leading wholesaler specialising in high-quality Hokkaido products. With bases in both Hakodate and Sapporo, the company actively engages in product planning and development, expanding its extensive product range to meet diverse consumer needs.
Over 70 Years of Commitment and Trust
Since its founding in 1948 (Showa 23), Fujiya Honten began as a personal store focused on seafood souvenirs in Hakodate. Over six decades, it has built a strong network with manufacturers and retailers, dedicated to sourcing and supplying premium Hokkaido products. Their unwavering commitment to trust and quality has earned them a reputation for reliability among partners and customers alike.
Uncompromising Quality and Innovation
Fujiya Honten carefully selects only the finest products and maintains rigorous quality control from raw materials to delivery. They leverage deep product knowledge to support development and promotion, ensuring a stable supply of trusted goods.
“We are honoured to support Hokkaido’s food heritage by delivering authentic local products to tourists and retailers.” – Mr. Sugimoto (杉本様), Sales Representative (営業担当)
The company continues to uphold “trust” as the foundation of their business and strives to grow while maintaining these core values.
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