Sugata

From iwate

Maker of “Mini Squid Rice Crackers (Sanriku Railway Special)”.

Established in 1881, Sugata is known for their signature wheat flour-based squid crackers. Expertly baked by artisans, Sugata’s “ikasen” offer a delightful twist on traditional rice crackers.

Spreading the Love for Squid Crackers

“Many people around the world may not be accustomed to eating squid, but its taste is exceptional, especially when mixed with the juice from boiling dried squid and squid powder processed in-house using a special method. In fact, even those who don’t usually like squid often buy it when they visit Japan!”

A Taste of Iwate's Coast, Through Sugata

“Although our baked products are called “senbei” or rice crackers, they do not contain rice. Instead, they are baked snacks made with wheat flour, each piece carefully crafted by artisans. We hope you try them and visit the beautiful coast of Iwate!” – Mr. Hoshino Masanori, Representative

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