USD
  • SGD
  • USD
  • TWD
USD
  • SGD
  • USD
  • TWD

Yawataya Isogoro

From Nagano

Maker of “Shichimi Togarashi no Tane”

Founded in 1736, Yawataya Isogoro began selling shichimi togarashi at the grounds of Nagano City’s Zenkoji Temple. Today, their iconic shichimi canister is still one of their best-selling products, and is one of the most popular souvenirs from Nagano.

Commitment to Quality and Sustainability

“Made with a special blend of seven ingredients, our shichimi togarashi is made with local ingredients made from our own farm as well as procured by our contract farmers, and handmade in small batches. As our hallmark product, it’s incredibly beneficial for our employees to experience firsthand the entire process of making shichimi togarashi.”

Spreading Shichimi Culture To The World

We have been expanding exports to 20 countries including the USA, UK, Australia, Taiwan, Singapore, Thailand, and France. Our mission is to share the versatility of shichimi with the world. The most popular product is our original signature shichimi, followed by the yuzu-flavoured shichimi. We are confident that our shichimi would be a great match with any dish, so please try them on your local dishes!

Discover Other Makers

Ginza Hananoren

Maker of "Ginza Hananoren Irodori Collection Senbei" As a comprehensive confectionery manufacturer founded in Ginza, Ginza Hananor...

FUJIMIDO

Maker of "Edo Origami" Founded in 1950 in Tokyo's Katsushika Ward, Fujimido crafts rice crackers that highlight the natural flavou...

Azuma Arare Honpo

Maker of "Hokusaiage Rice Crackers (Salt Flavour)" Azuma Arare was founded in 1910 in the heart of Ryogoku, Tokyo's sumo town, spe...

NINBEN

Maker of "Fried Okaki" A bonito-specialty maker from Nihonbashi, Tokyo, Ninben is committed to preserving the authentic flavours o...

Snack Box Subscription

Experience a taste of Japan from the comfort of your home. Subscribe now to enjoy new flavours and beloved classics every month with your preferred subscription plan.

JR EAST PASS

Unlock unlimited railway travel across Eastern Japan with our JR EAST PASS. Journey through iconic destinations at your own pace.