Autumn in Ibaraki

OVERSEAS DEBUT! A wholesome and delicious snack, made with real roasted pumpkin seeds and a smooth pumpkin paste. Taste the natural sweetness of pumpkin, an autumn delicacy, in every bite of this crispy senbei.

OVERSEAS DEBUT! Savour the taste of Ibaraki with purple sweet potato sticks! The vibrant purple colour is a natural characteristic of the "murasaki imo" variety, a prized crop in Ibaraki, Japan's second-largest sweet potato producer.

OVERSEAS DEBUT! Azuma Arare's best-selling snack offers a unique twist on traditional Japanese rice snacks: almonds wrapped in savory bubu arare (small round rice crackers made from glutinous rice). Comes in two flavours: soy sauce and salt.

Made with melon puree from Ibaraki Prefecture, this jelly offers a burst of refresing tartness, balanced with a clean sweetness and juicy texture of Ibaraki's Hokota Melon.

Juicy gummies made with "Ibarakiss", a unique strawberry variety cultivated exclusively in Ibaraki Prefecture! These gummies have a high natural sugar content and the perfect balance of sweetness and tartness.

Made with whole shiitake mushrooms! Enjoy the rich umami flavour of these dried shiitake mushrooms, which are slightly salted with a satisfying crunch.

OVERSEAS DEBUT! Kasama City in Ibaraki is Japan's top chestnut producing region! Enjoy Kasama chestnuts with its paste wrapped in a soft, fluffy dough.

OVERSEAS DEBUT!

The Limited Express HITACHI・TOKIWA connects passengers between Tokyo and Ibaraki on the Joban Line~ In an exciting collaboration between JR Katsuta Station and Saza Coffee, hop onboard with us to try this "Limited Express" coffee which comes in 6 different colours (Hitachi Tokiwa, Green Lake, Yellow Jonquil, Blue Ocean, Scarlet Blossom, Orange Persimmon)—each with a unique flavour inspired by the distinct colours of the trains.

Made with "Silk Sweet" locally produced in Ibaraki Prefecture, this potato sticks snack is crispy in texture using traditional methods. Added sugar is kept to a minimum to make the most of the natural sweetness of the sweet potatoes, creating a delightful treat.

Lotus roots or renkon are sourced from local farmers in Ibaraki to create this beloved snack. Only fresh lotus roots harvested within two days are used, which are then deep-fried without any added wheat flour. This allows you to enjoy the pure, natural flavour of the lotus root. Eat it as it is, or sprinkle some aonori or wasabi powder to taste!