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Oh My! Matsuri

Savour the spirit of Japanese festivals with delectable snacks: A Journey Through Obon Treats, Matsuri Munchies, and Fireworks Delights!

August 2022

A Burst of Flavours from Japan's Most Festive Traditions

In August, Japan comes alive with a plethora of vibrant and exciting festivals, offering locals and visitors alike a chance to revel in the country’s cultural richness and traditional heritage. August is considered the height of summer, and these festivals often coincide with the Obon season, a special time when Japanese people pay homage to their ancestors and welcome back their spirits.

What's in this box?

Our snack boxes feature a carefully curated selection of Japanese snacks, teas, and home goods from local makers that each represent a unique aspect of Japanese Culture.
Get surprised with 1 of 3 available flavours: cassis, strawberry and apple which make great summer fruits.
These crisply-fried rice crackers are seasoned with a sauce that reminds one of a monjayaki, the lesser known Japanese savoury pancake.
Senbei (煎餅) is a type of Japanese rice cracker which is commonly associated with summer.
Have a piece of apple pie cinnamon sandwiched with custard cream and syrup-picked apples, which originate from Aomori Prefecture.
This manju has the expressions of a Hyottoko, a character featured at one of Japan's summer dance festivals.
A baked white chocolate regional confectionery which is only available in Sendai, a city located in Tohoku (東北), a region renowned for its "Three Gr...
Nebuta (ねぶた) refers to gigantic lantern floats which are lit up at the biggest festivals in Japan, especially during summer.
Yokan is a perfect Japanese summer snack to help cool off the summer heat.
Arare (あられ) is a type of bite-sized crackers made from glutinous rice. This assortment comes in 5 different flavours; soy sauce, kobu salt, rich co...
UPCOMING MONTH’S THEME

October 2024: Ride the Rails to Flavour & Celebrate Railway Day with Us!

All aboard for October’s snack journey! We’re celebrating Japan’s beloved Railway Day (14 October) with a snack box that will whisk you away on a delicious railway adventure. Our special line-up features railway-themed treats and exclusive snack recommendations from JR East, JR Shikoku, and JR Kyushu, capturing the essence of train travel across Japan.

And that’s not all—straight from Omiya Station, nearby the iconic Railway Museum, we’ve got a special shoutout from the stationmaster himself. Get ready to embark on a flavourful trip that will have your taste buds chugging along the tracks!

Past Themes

From flavour pairings and prefectures, to festivals and holidays, we carefully curate the most authentic Japanese snacks, candy, and teas to get a true feel of Japan.

Flavours of Nagano

August 2024

Sizzling Summer

July 2024

Yummy Yamagata

June 2024

So Much Matcha

May 2024

Spring Beginnings

April 2024

Tasty Tohoku Treats

March 2024

With Love, Izu

February 2024

Ichigo Ichie

January 2024

JR EAST PASS

Unlock unlimited travel across Eastern Japan with our flexible JR EAST PASS. Journey through iconic destinations at your own pace.

Aomori Fruits Jelly

青森ふるうつゼリィ

Get surprised with 1 of 3 available flavours: cassis, strawberry and apple which make great summer fruits.

Origin
Aomori
Made By
Hatoya Seika
Flavour
Sweet
Allergen
N/A

Tokyo Sauce Monja

東京ソースもんじゃ

These crisply-fried rice crackers are seasoned with a sauce that reminds one of a monjayaki, the lesser known Japanese savoury pancake.

Origin
Tokyo
Made By
FUJIMIDO
Flavour
Savoury
Allergen
Soybean, Wheat

Festival Rice Crackers

プリント煎餅

Senbei (煎餅) is a type of Japanese rice cracker which is commonly associated with summer.

Origin
Tokyo
Made By
FUJIMIDO
Flavour
Savoury
Allergen
Soybean, Wheat

Petit Lovely Pie

ぷちラブリーパイ

Have a piece of apple pie cinnamon sandwiched with custard cream and syrup-picked apples, which originate from Aomori Prefecture.

Origin
Aomori
Made By
Hatoya Seika
Flavour
Sweet
Allergen
Dairy, Egg, Soybean, Wheat

Dojou Sukui Manju

どじょう掬い饅頭

This manju has the expressions of a Hyottoko, a character featured at one of Japan's summer dance festivals.

Origin
San'in
Made By
Nakaura Foods
Flavour
Sweet
Allergen
Dairy, Egg, Wheat

Sendai Strawberry Grilled Chocolat

仙台のいちご焼きショコラ

A baked white chocolate regional confectionery which is only available in Sendai, a city located in Tohoku (東北), a region renowned for its "Three Great Summer Festivals".

Origin
Sendai
Made By
Colombin
Flavour
Sweet
Allergen
Dairy, Soybean, Wheat

Nebuta Fire Festival

ねぶた火まつ

Nebuta (ねぶた) refers to gigantic lantern floats which are lit up at the biggest festivals in Japan, especially during summer.

Origin
Aomori
Made By
Hatoya Seika
Flavour
Sweet
Allergen
Dairy, Egg, Soybean, Wheat

Goldfish Nebuta

金魚ねぶた

Yokan is a perfect Japanese summer snack to help cool off the summer heat.

Origin
Aomori
Made By
Kamiboshi Takeuchi Ame Factory
Flavour
Sweet
Allergen
N/A

Assorted Arare in Goldfish Pattern Drawstring Bag

金魚柄巾着入りあられ

Arare (あられ) is a type of bite-sized crackers made from glutinous rice. This assortment comes in 5 different flavours; soy sauce, kobu salt, rich consomme, cheese curry, and sansho. Kingyo-sukui (金魚すくい), or goldfish scooping is a rich and unique traditional game played in Japan during specific festivals in summer.

As the game title suggests, you basically have to scoop as many fishes as possible from a larger container into your own smaller container. Once you're done, you can even bring home your winning bag of fishes caught during the event! FUN FACT: There is even a city located in Nara Prefecture (奈良県) called Yamato Koriyama (大和郡山市), which is famous for cultivating goldfish. So much so that it has a goldfish as its own town mascot, and they even have an annual National Kingyo Sukui Championship held every year in August. Are you feeling the festivities yet?

Origin
Tokyo
Made By
Wokashi Rakuichi
Flavour
Savoury
Allergen
Chicken, Dairy, Pork, Sesame Seed, Soybean, Squid, Wheat