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Yummy Yamagata

Prepare to embark on a gastronomic journey to Yamagata, the region celebrated for being the “Fruit Kingdom”!

June 2024

Explore the Wonders of Yamagata: A Gastronomic and Scenic Delight

From picturesque landscapes, including the iconic Zao Mountains with their “snow monsters” in winter, to its soothing hot springs and traditional sake, Yamagata is also celebrated for being the region’s “Fruit Kingdom”, producing some of Japan’s most sought for cherries, grapes, peaches, La France pears, and blueberries. Prepare to embark on a gastronomic journey to Yamagata as we introduce you to the delicious wonders of Yamagata.

What's in this box?

Our snack boxes feature a carefully curated selection of Japanese snacks, teas, and home goods from local makers that each represent a unique aspect of Japanese Culture.
Using Yamagata-made grape juice, enjoy the nice aroma and juicy taste of the fruit in this mini cup jelly. With a soft texture, this jelly tastes even...
This bite-sized jelly uses the pulp of the beloved La France pear. La France pears from Yamagata Prefecture is characterised by a smooth texture and e...
A traditional confectionery that has been passed down since the Edo Period in the Shonai Area, Maruyama Karakara is a triangular-shaped senbei made wi...
Yamagata's beloved Oranda Senbei rice crackers are made with 100% uruchi rice from the Shonai Area. With a mere thickness of only 3mm, savour the addi...
Enjoy bite-sized thin rice crackers with aosa seaweed kneaded into the dough! As part of a snack series that introduces Yamagata flavours and motifs, ...
A rusk that features the refreshing sourness of blueberries! Whole blueberries are kneaded into French bread dough and blended with blueberry puree, p...
When it comes to cherries in Japan, Yamagata Prefecture is the largest producer! Using a whole piece of fresh cherries pickled in syrup and trapped in...
Rich chocolate is sandwiched on a thin-shaped cookie using softly baked rice flour from Tsuyahime, a famous and premium rice brand from Yamagata Prefe...
Enjoy the best of Yamagata's fruits in this pulpy jelly, feauturing La France pears, sakuranbo (cherries), apples, and yellow peaches.
A Shonai-specialty snack! Made with Tsuyahime rice flour from Shonai, one of the most famous rice-producing areas in Japan. By using only rice flour, ...
UPCOMING MONTH’S THEME

Savour the Sun-Soaked Flavours of Okinawa

We’re taking you on a journey to Japan’s southernmost islands, where summer moves with a laid-back rhythm under endless blue skies. Okinawa’s coral-fringed coastlines and vibrant island life bring a fresh, tropical twist to the season.

Our upcoming box features a carefully curated selection of snacks that capture the bright, bold flavours and textures of Okinawan summer—sweet, savoury, refreshing, and rich.

Alongside your tasting experience, explore the celebrations of Marine Day, dive into beloved local dishes, and get inspired by travel guides to the perfect island getaway.

Unwrap a taste of Okinawa’s summer spirit.

Past Themes

From flavour pairings and prefectures, to festivals and holidays, we carefully curate the most authentic Japanese snacks, candy, and teas to get a true feel of Japan.

Golden Fruit Festival

May 2025

Honey Hanami

April 2025

All About Her

March 2025

Sweet Escapes

February 2025

New Year Delights

January 2025

White Winter

December 2024

Autumn in Ibaraki

November 2024

Treats on Tracks

October 2024

From Edo to Tokyo

September 2024

Flavours of Nagano

August 2024

Sizzling Summer

July 2024

So Much Matcha

May 2024

JR EAST PASS

Unlock unlimited travel across Eastern Japan with our flexible JR EAST PASS. Journey through iconic destinations at your own pace.

JA Yamagata Grape Jelly

JA全農山形 ぶどうゼリー

Using Yamagata-made grape juice, enjoy the nice aroma and juicy taste of the fruit in this mini cup jelly. With a soft texture, this jelly tastes even better when chilled.

Origin
Yamagata
Made By
YAMABOSHIYA
Flavour
Sweet
Allergen
N/A

La France Kirara Jelly

ラフランスきらら

This bite-sized jelly uses the pulp of the beloved La France pear. La France pears from Yamagata Prefecture is characterised by a smooth texture and exquisite sweetness, and is known to be the best in Japan!

Origin
Yamagata
Made By
Katoubussan
Flavour
Sweet
Allergen
N/A

Maruyama Karakara Senbei

まるやまからからせんべい

A traditional confectionery that has been passed down since the Edo Period in the Shonai Area, Maruyama Karakara is a triangular-shaped senbei made with black sugar from Okinawa Prefecture. The best part? There are small and adorable trinkets and folk craft toys inside this delicious senbei! There are about 150 different kinds of toys, so every Karakara is a surprise!

Origin
Yamagata
Made By
Usami Senbei
Flavour
Sweet
Allergen
N/A

Oranda Senbei Grilled Corn

オランダせんべい 焼きとうもろこし

Yamagata's beloved Oranda Senbei rice crackers are made with 100% uruchi rice from the Shonai Area. With a mere thickness of only 3mm, savour the addictively sweet and umami flavour of grilled corn that has been a popular product among people of all ages since its release.

Origin
Yamagata
Made By
Sakata Beika
Flavour
Savoury
Allergen
Sesame Seed, Soybean, Wheat

PARIPARI×SAKUSAKU Dondonyaki

PARIPARI×SAKUSAKU どんどん焼き

Enjoy bite-sized thin rice crackers with aosa seaweed kneaded into the dough! As part of a snack series that introduces Yamagata flavours and motifs, this sauce-flavoured snack is inspired by Yamagata's soul food: dondonyaki and features the hanagasa flower hats, from the exciting Yamagata Hanagasa Festival in summer, on its packaging.

Origin
Yamagata
Made By
Sakata Beika
Flavour
Savoury
Allergen
Chicken, Soybean, Wheat

Rusk France Blueberry

ラスクフランス ブルーベリー スマートパック

A rusk that features the refreshing sourness of blueberries! Whole blueberries are kneaded into French bread dough and blended with blueberry puree, producing a beautiful marble pattern throughout.

Origin
Yamagata
Made By
CYBELE
Flavour
Sweet
Allergen
Dairy, Wheat

Sakuranbo Kirara Jelly

さくらんぼきらら

When it comes to cherries in Japan, Yamagata Prefecture is the largest producer! Using a whole piece of fresh cherries pickled in syrup and trapped in a bite-sized jelly, this snack brings you a taste of Yamagata and is one of the prefecture's most popular souvenirs.

Origin
Yamagata
Made By
Katoubussan
Flavour
Sweet
Allergen
N/A

Tsuyahime Rice Langue de Chat

つや姫のしずく米粉のラングドシャ

Rich chocolate is sandwiched on a thin-shaped cookie using softly baked rice flour from Tsuyahime, a famous and premium rice brand from Yamagata Prefecture.

Origin
Yamagata
Made By
Katoubussan
Flavour
Sweet
Allergen
Almond, Dairy, Egg, Orange, Pork, Soybean, Wheat

Yamagata Mixed Jelly

山形産 ミックスゼリー

Enjoy the best of Yamagata's fruits in this pulpy jelly, feauturing La France pears, sakuranbo (cherries), apples, and yellow peaches.

Origin
Yamagata
Made By
Zao Factory
Flavour
Sweet
Allergen
Apple

Yamagata Yukidoke Chocolate-filled Cookies

山形のゆきどけ

A Shonai-specialty snack! Made with Tsuyahime rice flour from Shonai, one of the most famous rice-producing areas in Japan. By using only rice flour, the cookies are soft with a flaky texture. A dash of salt harvested from the Sea of Japan is also added to the cookie dough, giving the cookies a flavourful yet sweet taste.

Origin
Yamagata
Made By
Kiyokawaya
Flavour
Sweet
Allergen
Almond, Dairy, Egg, Soybean