Celebrate Spring Break with Japanese snacks. Kids’ Day treats & Akita flavours! 10% off 3 month plan – SPRING10

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4 mins,
27 February 2026

New & Improved JR EAST PASS launching on March 14, 2026!

Sakura hunters look out, because travelling East Japan is gonna get a whole lot simpler from Mid-March onwards! In a

10 mins,
28 January 2026

Ryokan 101: The Ins and Outs of Japanese Inns

Planning a romantic getaway to Japan? Often celebrated for its vibrant cities, and iconic landmarks,…

2 mins,
2 January 2026

Ski You There: Our Recommendations of Ski and Snow Resorts across Japan

Japan is a winter wonderland for ski enthusiasts, boasting some of the world’s most scenic slopes, legendary powder snow, and

7 mins,
17 September 2025

NEXT STOP: THE JAPAN RAIL FAIR 2025!

Back by popular demand and into its sixth edition, The Japan Rail Fair (TJRF) 2025 organised by JR East Business

11 mins,
1 September 2025

5 Foods to try in Japan during the Tsukimi Mid-Autumn Festival

When autumn begins to paint the landscape in gold, crimson, and amber, Japan celebrates one of its m…

1 mins,
11 August 2025

Summer Festivals of East Japan

Summer in Japan is synonymous with vibrant festivals, and there’s no better place to experience them than in Tohoku! This

8 mins,
13 February 2025

Stamp Rallies: A Fun and Unique Way to Explore Japan by Train

Japan’s railway system is a marvel of efficiency, and its stations, particularly those in major cities like Tokyo and Osaka,

6 mins,
11 July 2024

Simply the Zest! 6 Ways to Enjoy Japan’s Citrus Fruits

Japan’s rich variety of citrus fruits provides a delightful sensory experience that extends far beyond just their taste. Did you

7 mins,
19 June 2024

Happy Snack Day! 6 Must-Try Snacks When Visiting Japan

Did you know that Japan has a day dedicated to tasty treats every June 21st? In this article, let’s explore
9 mins,
31 May 2024

Postcards from Japan: Crossing Prefectures, One Gotochi at a Time

Do you know what “gotochi” form cards are? They are special die-cut regional cards designed and released by the Japanese
7 mins,
13 May 2024

So Much Matcha: The Many Ways to Enjoy Matcha

Japanese matcha is beloved not just for its unique and aromatic taste, but also for its health benefits. Widely available
5 mins,
8 May 2024

So Much Matcha: An Essential Guide to Green Tea in Japan

High in anti-oxidants and packed with anti-inflammatory properties, green tea (緑茶) is one of Japan’s…

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JR EAST PASS

Unlock unlimited railway travel across Eastern Japan with our JR EAST PASS. Journey through iconic destinations at your own pace.

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