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Iwate

Iwate Prefecture is celebrated for its historical sites and natural beauty. Visit the UNESCO World Heritage sites of Chuson-ji and Motsu-ji temples, explore scenic gorges like Geibikei, and enjoy seasonal activities from skiing to cherry blossom viewing. Iwate offers a diverse range of experiences throughout the year.
5 mins,
30 September 2025

Autumn Walk in Morioka: Top Places to Explore in the Fall As Recommended by JR East Staff

Discover the Autumn Charms of Iwate Prefecture! Hello! My name is Matsuki, and I am a train conductor at the

5 mins,
2 July 2025

A Trip Down Memory Lane: Exploring Iwate’s Morioka on Foot

Have you visitied Morioka before? Iwate’s capital city has many amazing sights and attractions to behold, and the best way
21 mins,
14 April 2025

Sakura Trails: A 10-Day Sakura-Hopping Itinerary in Tohoku

Cherry blossom season in Japan is a magical time, drawing visitors from around the world to witness …

3 mins,
14 March 2025

For Goodness Sake: Journey through a Sake Museum and Factory

Step into the world of sake at the Sake Folk and Culture Museum in Ichinoseki, Iwate Prefecture. In this museum,
4 mins,
21 February 2025

JR News: New 10-Day JR EAST PASS (Tohoku area) Announced, Starting May 15

TOKYO—On 20 February 2025, the East Japan Railway Company (JR East) announced that they will be releasing a new 10-day

4 mins,
25 December 2024

Must-Visit Spots in Morioka as Recommended by JR East Staff

Hello, my name is Matsuki (松木), a train conductor at JR East Morioka Control Center. You might be wo…

9 mins,
20 December 2024

Maker’s Story: Nanbu Crackers from Iwate by Komatsu Seika

While many makers in the region specialise in nanbu senbei, one company stands out as our “Featured Maker” for the
6 mins,
12 December 2024

Tohoku’s Winter Wonderland: 5 Magical Snow Festivals to Experience in 2026!

In this article, we’ll explore the region’s top five snow festivals, known collectively as the “Michinoku Five Great Snow Festivals”
5 mins,
4 December 2024

Maker’s Story: Original Squid Crackers from Iwate by Sugata

One local producer has brilliantly combined both of Iwate’s best offerings – nambu senbei and seafood – into their flagship
4 mins,
21 November 2024

Geibi Gorge: Pleasure Boat Ride along Iwate’s Most Scenic Valley

Geibi Gorge is a stunning valley in Iwate Prefecture, with its amazing cliffs and remarkable seasonal colours. The best way
8 mins,
7 August 2024

The Only Guide You Need for the JR EAST PASS (Tohoku area)

Travelling to the Tohoku Region in Eastern Japan? Then consider getting the JR EAST PASS (Tohoku area), which offers 5
8 mins,
20 June 2024

Discover Northern Tohoku’s “Hinabi-utiful” Countryside by Train with Hinabi

Say hello to the Hinabi, a Joyful Train that showcases the beauty of Iwate and Aomori’s countryside. The train runs
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