Travel through Japan one box at a time. From seasonal discoveries to regional specials, enjoy a new theme every month.

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Coastal Summer

July invites you to Japan’s coast, where blue seas, green shorelines, and summer skies set the scene for seaside escapes and coastal adventures.

Coastal Summer

July invites you to Japan’s coast, where blue seas, green shorelines, and summer skies set the scene for seaside escapes and coastal adventures.

2607 coastal summer about box

Where Summer Meets the Sea

July is when Japan’s coast comes into its own—where blue seas, green shorelines, and bright summer skies set the tone for early holiday escapes. As the heat builds, the ocean becomes a natural retreat for beach walks, swimming, surfing, and breezy days by the water, while aquariums and seaside towns offer a calmer way to stay close to marine life.

Celebrate Marine Day

Marking Marine Day (Umi no Hi), this season also celebrates the deep connection between island life and the sea, with coastal festivals, fresh seafood, and moments spent simply enjoying the shoreline in full summer light.

2607 coastal summer about box

What's in my box?

OVERSEAS DEBUT!! Inspired by a classic curry dish served at Japan's seaside restaurants, this crispy scorched rice cracker combines the savoury richne...
SEASONAL LIMITED ITEM & OVERSEAS DEBUT!! Made from Japanese rice and fried to a light, crispy finish, this savoury rice cracker is seasoned with a...
SEASONAL LIMITED ITEM & OVERSEAS DEBUT!! A nostalgic cider-flavoured jelly reminiscent of Japan’s beloved ramune soda, paired with popping candy p...
OVERSEAS DEBUT!! Made with thinly sliced Japanese sweet potatoes, these crispy kenpi sticks are coated with a delicate blend of sugar and mineral-rich...
OVERSEAS DEBUT!! Crafted with Toyama’s prized shiroebi (white prawns), these delicate rice crackers feature 60% white prawn blended into the dough for...
Using 100% Japanese glutinous rice, these airy fried okaki crackers capture the luxurious flavour of uni (sea urchin) with a subtle ocean fragrance. E...
From Japan’s Noto Peninsula comes this refreshing candy featuring DENEN sea salt, created using the traditional Agehama-style salt-making method passe...
From the Setouchi region, known for its gentle seas and warm climate, comes this unique fish snack layered with sweet zarame sugar and flavoured with ...
A seaside cat wandering the shores of Enoshima in search of fish serves as the inspiration behind these crispy cookies, filled with a smooth chocolate...

JAPANESE SNACK SUBSCRIPTION BOX

Omiyage Snack Box Subscription

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Seasonal Japanese Snacks, Travel Perks, Curated Every Month

Get on track with our monthly offerings of exclusive snacks from all over Japan! Subscribing to our subscription box also entitles you to our weekly newsletter, as well as perks and discounts within our JR East network and collaborators.

Customer reviews

You love reviews, and so do we! Here’s what our happy and satisfied subscribers have to say about receiving their monthly snack box:

“Snacks come in a premium lovely box. Every item is a gem in the first delivery. My family loves the taste of all the snacks! I only wish we can buy these snacks in Singapore. Looking forward to receiving the other 11 boxes in the next year!”

Samuel S.
Verified Buyer
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Meet our makers

Amidaike DAIKOKU

Osaka’s Heritage in Every Bite. Founded in 1805, Amidaike Daikoku is a long-established Osaka confectionery maker with over 200 ye...

Tsuruya Seika

Crafting Seasonal Japanese Confections. Founded in 1954, Tsuruya Seika has been dedicated to the production and wholesale of Japan...

Kurohime Wakanyaku

Brewing Wellness from Nagano’s Nature. Since 1947, Kurohime Wakanyaku has been producing high-quality herbal teas in Nagano, combi...

Aoki Koetsudo

Crafting Kyoto’s Timeless Sweets. Established in 1892, Aoki Koetsudo is a long-standing Kyoto confectionery wholesaler offering no...
UPCOMING MONTH’S THEME

Journey to Mount Fuji

Celebrate Mountain Day with a journey inspired by the timeless beauty of Mount Fuji. This August, discover the breathtaking landscapes, outdoor adventures, and iconic scenery surrounding Japan’s most famous peak through a carefully curated selection of regional treats.

As summer’s final celebrations unfold with vibrant festivals and fireworks, experience the flavours of the season in a box inspired by one of Japan’s most beloved destinations.

Past themes

From flavour pairings and prefectures, to festivals, holidays, and travel spotlights, we carefully curate the most authentic Japanese snacks, sweets, and teas to give you a true feel of Japan.

Ocha Retreat

June 2026

Forest Trails

May 2026

Sakura Picnic

April 2026

Spring Break

March 2026

Sweet Moments

February 2026

Cosy Winter Delights

January 2026

Christmas in Aomori

December 2025

Koyo Treats

November 2025

Trick or Train

October 2025

Moonlight Harvest

September 2025

Neon Matsuri Night

August 2025

Okinawa Paradise

July 2025

Frequently asked questions

JR EAST PASS

Unlock unlimited travel across Eastern Japan with our flexible JR EAST PASS. Journey through iconic destinations at your own pace.

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Scorched Rice Curry Snack

こげめしカレー

OVERSEAS DEBUT!!

Inspired by a classic curry dish served at Japan's seaside restaurants, this crispy scorched rice cracker combines the savoury richness of soy sauce senbei with a mild curry seasoning. Whole rice grains are left intact to create a satisfyingly crunchy texture that captures the nostalgic flavours of a summer day by the coast.

Origin
Saitama
Made By
Kataoka-Shokuhin
Flavour
Savoury
Allergen
Pork, Soybeans, Wheat

Ginza Mochi Rice Cracker (Mentaiko)

銀座もち 明太子

SEASONAL LIMITED ITEM & OVERSEAS DEBUT!!

Made from Japanese rice and fried to a light, crispy finish, this savoury rice cracker is seasoned with a specially crafted mentaiko (spicy pollock roe)
sauce. The distinctive umami and subtle heat of pollock roe complement the delicate crunch, creating a satisfying snack that showcases one of Japan's most beloved seafood flavours.

Origin
Tokyo
Made By
Ginza Hananoren
Flavour
Savoury
Allergen
Fish, Seafood, Soybeans, Wheat

Popping Candy Cider Jelly

パチパチゼリー サイダー

SEASONAL LIMITED ITEM & OVERSEAS DEBUT!!

A nostalgic cider-flavoured jelly reminiscent of Japan’s beloved ramune soda, paired with popping candy powder that creates a delightful crackling sensation in every bite. Refreshing and playful, this unique summer treat brings a touch of childhood nostalgia to warm days.

 

Origin
Kyoto
Made By
Aoki Koetsudo
Flavour
Sweet
Allergen
Dairy

Salted Sweet Potato Kenpi Sticks

塩けんぴ

OVERSEAS DEBUT!!

Made with thinly sliced Japanese sweet potatoes, these crispy kenpi sticks are coated with a delicate blend of sugar and mineral-rich sea salt made from deep ocean water. The natural sweetness of sweet potato is perfectly balanced with a subtle salty umami, creating an addictive snack with a crisp exterior and tender texture inside.

Origin
Kochi
Made By
NANGOKUSEIKA
Flavour
Sweet and savoury
Allergen
N/A

Shiroebi White Prawn Rice Crackers

白えびせんべい

OVERSEAS DEBUT!!

Crafted with Toyama’s prized shiroebi (white prawns), these delicate rice crackers feature 60% white prawn blended into the dough for a rich ocean aroma. Slowly baked at a low temperature and finished with local rice flour, they offer a crisp texture and delicate melt-in-the-mouth finish crafted by skilled artisans with over 50 years of experience.

Origin
Toyama
Made By
Toyama Ginsendo
Flavour
Savoury
Allergen
Shrimp, Soybeans, Wheat

Rich Sea Urchin Crackers

濃厚おつまみうに

Using 100% Japanese glutinous rice, these airy fried okaki crackers capture the luxurious flavour of uni (sea urchin) with a subtle ocean fragrance. Enhanced with sea urchin powder, the crackers offer a rich umami depth and lingering finish, creating a sophisticated savoury treat inspired by the flavours of Japan’s coast.

Origin
Niigata
Made By
Sakura Seika
Flavour
Savoury
Allergen
Dairy, Fish, Seafood, Soybeans, Wheat

Sea Salt Cider Candy

しおサイダー飴

From Japan’s Noto Peninsula comes this refreshing candy featuring DENEN sea salt, created using the traditional Agehama-style salt-making method passed down for over 500 years. Inspired by the popular shio (salty) cider drink, it offers a mellow depth of flavour with a clean sweetness and subtle salty finish.

Origin
Ishikawa
Made By
Ante
Flavour
Sweet
Allergen
N/A

“Tara-chan” Setouchi Lemon Codfish Strips

レモンのタラちゃん

From the Setouchi region, known for its gentle seas and warm climate, comes this unique fish snack layered with sweet zarame sugar and flavoured with refreshing Setouchi lemon. The crunchy texture, bright citrus notes, and savoury umami of grilled fish create an addictive balance of flavours in every bite.

Origin
Hiroshima
Made By
Yamato Foods
Flavour
Sweet
Allergen
Fish, Gelatin, Sesame, Soybeans, Wheat

Shonan Enoshima Cat Cookies

湘南江ノ猫クッキー

A seaside cat wandering the shores of Enoshima in search of fish serves as the inspiration behind these crispy cookies, filled with a smooth chocolate nut cream. Featuring beloved Shonan landmarks on the package, this charming souvenir captures the relaxed atmosphere of a coastal escape.

Origin
Kanagawa
Made By
YAMABOSHIYA
Flavour
Sweet
Allergen
Almonds, Dairy, Eggs, Soybeans, Wheat