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fukuya

From hiroshima

Innovating Tradition: Fukuya’s Collaboration with JA Onomichi-city.

Since 1991, Fukuya has partnered with JA Onomichi-city to create the popular Innoshima Hassaku Jelly, a product born out of innovation and dedication to improving farmers’ incomes. Their collaboration continues to bring the distinctive flavour of Hassaku to new generations.

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Supporting Local Farmers

In 1991, Fukuya Co., Ltd. partnered with JA Onomichi-city to create Innoshima Hassaku Jelly, aimed at improving local farmers’ incomes by transforming lower-grade Hassaku. The collaboration, through events and tasting sessions, quickly built the product’s recognition.

A Growing Partnership

“By 2022, we reached a milestone of 5 million units shipped annually. The unique bitterness and texture of Hassaku Jelly and Hassaku Sherbet continue to delight consumers, especially younger generations, solidifying their lasting success.” – Mr. Kitano 北野哲也, Representative (担当)

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