Neon Matsuri Night

OVERSEAS DEBUT!!

These traditional handcrafted candies from Aizu date back to the Edo Period and is named “Bochi”, meaning “small sweet” in the local dialect. Made with natural colours and gentle sweetness, it's safe for children and perfect for celebrations. Each box includes one of three charming designs—Bird, Daruma, or Bluebird—making every box a sweet surprise. Crafted over six generations, this folk-art treat brings nostalgic tradition to every occasion.

OVERSEAS DEBUT!!

These 2 cm sugar balls burst with sweet-and-sour peach flavour and feature a colourful, cute appearance—perfect for gifts! Inspired by a 1993 soccer moment called the “Rainbow Shoot”, these rare ball-shaped ramune took a year to create and bring a joyful, nostalgic treat loved by both kids and adults. Currently, this unique product is available exclusively in physical stores.

OVERSEAS DEBUT!!

This is an award-winning traditional sweet bean snack from Hida Takayama, a historic city in Gifu Prefecture known as the “Little Kyoto of Hida.” Made with crunchy roasted peanuts coated in rich brown sugar, this preservative-free treat has been crafted by Maruden Ikedaya since 1924 and cherished by locals for generations—perfect as a gift or comforting snack.

OVERSEAS DEBUT!!

These popular unbaked crackers from Toyama Ginsendo feature 60% real white shrimp, know as the "jewel of Toyama Bay". Light, crispy, and full of delicate seafood flavour, they’re a beloved local snack made by skilled artisans using local ingredients.

OVERSEAS DEBUT!!

Experience the perfect blend of fiery spice and rich flavour with these moist crackers! Each bite faithfully captures the iconic flavour of Peyoung yakisoba with a spicy kick that will shake up your taste buds. Its unique texture and rich flavour makes it a perfect snack or accompaniment to alcohol.

OVERSEAS DEBUT!!

Enjoy the satisfying contrast of a crispy outer layer and fluffy interior in these deep-fried rice cakes, lightly seasoned with refreshing salt and lemon. This simple yet addictive snack is perfect for anytime cravings and pairs wonderfully with tea or your favourite drink. Once you try them, you’ll find yourself reaching for more again and again.

Making a popular comeback from one of our past boxes, this traditional triangular cracker is made with 100% brown sugar, offering a rich and gentle sweetness that pairs perfectly with tea. Each cracker hides an adorable miniature toy inspired by traditional folk art. With about 150 different kinds to discover, crack open yours to see which one you get!

OVERSEAS DEBUT!!

Ika-ten is a crispy tempura-style squid snack, loved in Japan for its light crunch and savoury flavour. This version takes it up a notch with a bold blend of spicy chili oil and rich mentaiko (cod roe) flavour. Each bite delivers a satisfying kick with crispy texture and umami-packed taste—perfect for spice lovers, adventurous snackers, or as a savoury companion to drinks.

Made with 100% Hokkaido beet sugar and domestic melon juice, this fluffy cotton candy captures the nostalgic flavour of Japanese festivals and funfairs in a convenient, compact snack. Enjoy the authentic melon taste with a refreshing, fizzy soda-like finish and soft, melt-in-your-mouth texture—all without synthetic colouring. An addictive treat that’s as fun as it is delicious.

Celebrating 35 years as a beloved long-selling snack, Maken Gummies are inspired by the classic Japanese game Rock-Paper-Scissors (Janken じゃんけん). The gummies are shaped as the three hands—Rock (gu グー), Scissors (choki チョキ), and Paper (pa パー)—paired with a fun spiral gummy string. This set includes three nostalgic flavours: sweet grape, classic cola, and refreshing cider. A treat that’s as fun to play with as it is to eat!