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Join us for Taste on Track: Japan Rail Fair 2026
A three-day event held at Urban Park @ Guoco Tower highlighting the regional specialties of Japan!
More than just a food fair, this is a journey through Japan—where every booth is a destination, and every bite tells the story of the region it comes from.
- 1-min walk from Tanjong Pagar MRT
-
1-min walk from Tanjong Pagar Station Exit C
(57, 131, 167, 186, 400, 970) -
Refer to Guoco Tower’s website for parking rates:
https://www.guocotower.com/getting-here/
1.
JAPAN RAIL CLUB
JAPAN RAIL CLUB connects travel lovers to Japan through curated regional snacks and storytelling. Our Omiyage Snack Box is a monthly subscription that delivers handpicked Japanese snacks — each tied to a cultural or regional theme — directly from Japan to your doorstep.
For this fair, we’re offering a special selection of snacks featured in our recent themed boxes, normally exclusive to subscribers. Discover authentic flavours from across Japan and bring home a taste of your next adventure.
2.
JAL de Hako-byun
Fresh, Fast & Secure Shinkansen Delivery
At this booth, you can discover the charm of premium fruits from Eastern Japan and purchase them, delivered fast and fresh via JAL de Hako-byun.
Fresh produce is harvested at peak ripeness and transported via JR East’s Shinkansen freight network and Japan Airlines air cargo, preserving quality and flavour — offering customers an exclusive taste of Japan’s regions.
3.
JAPAN RAIL CAFE
Singapore’s first and only Japan Railway-themed cafe brought to you by JR EAST. It’s not just a cafe—it’s a vibrant cultural hub that offers food, retail, and travel services with a Japanese flair.
This year, JAPAN RAIL CAFE is offering refreshing Draft Kirin Beer, golden classic Fries, and savoury Zangi skewers.
4.
Fukushima Seafood Paradise
Fukushima Prefecture is blessed with nutrient-rich coastal waters that produce exceptional seafood, especially during the colder months.
At this booth, discover Mehikari—a small deep-sea fish loved for its delicate texture and rich umami—and Monkfish (Ankō), a winter specialty often enjoyed in traditional hotpot. Together, they represent Fukushima’s seasonal, honest, and refined coastal food culture.
5.
Akai Bohshi
Recognised by its charming red-hat girl design, Akai Bohshi is a confectionery brand guided by the wish: “May happiness come to those who eat these cookies.”
Loved in over 20 countries worldwide, Akai Bohshi is known as a premium gift and souvenir sweets brand — a symbol of happiness to share with loved ones.
Kanagawa Prefecture
Explore the charms of Kanagawa through top sightseeing destinations in Yokohama, Kamakura and Hakone. From the mountainous hot springs of Hakone, to the Great Buddha of Kamakura, to the nightlife of Yokohama’s Minato Mirai area – a day trip to Kanagawa promises something for everyone.
6.
Nissin
Founded in Japan in 1958, Nissin Foods is the creator of the world’s first instant noodles and a pioneer in food innovation.
Known for iconic products such as Cup Noodles and Chicken Ramen, Nissin continues to develop flavours inspired by Japanese food culture while embracing creativity and convenience. At this booth, discover popular Nissin products and learn how instant noodles became a global symbol of modern Japanese cuisine. Don’t miss your chance to take part in exciting giveaways!
7.
JR KYUSHU
JR Kyushu operates iconic sightseeing trains, including the luxury cruise train Seven Stars in Kyushu, and plays a key role in connecting regional communities across Kyushu.
At this booth, discover Tsubame Marche, featuring carefully selected ingredients sourced along railway lines, as well as information on sightseeing trains and restaurants that celebrate Kyushu’s seasonal produce.
8.
LUMINE AGRI PROJECT
LUMINE operates 15 fashion shopping centres at major stations across Tokyo, shaping modern lifestyles through trend-forward retail experiences.
LUMINE AGRI PROJECT brings its urban marché concept to Singapore, curating peak-season Japanese produce under the theme “Eat What You Love.” Enjoy a taste of Japan’s seasons through carefully selected fruits and specialty produce.
9.
Kiyoken
Founded in Yokohama in 1908, Kiyoken is a long-established Japanese food company best known for its iconic Shiumai and Shiumai Bento, beloved staples of Japanese train-station cuisine.
At this booth, enjoy vacuum-packed Tuna Shiumai, a selection of Japanese sweets, and original goods that showcase Kiyoken’s century-long tradition of quality and craftsmanship.
10.
Akita Inu Tourism
Home of the beloved Akita dogs, Akita Prefecture invites visitors to explore a quieter, more authentic side of Japan.
At this booth, discover local food products, regional snacks, and Akita Inu-themed items — offering a charming introduction to Akita’s culture and everyday life.
11.
ACCESS TOHOKU
ACCESS TOHOKU will be promoting travel to Tohoku and showcasing specialty delicacies exclusively from the Tohoku region.
Explore a special tour inspired by the Tohoku Kizuna Festival, where all 6 prefectures come together in celebration during the summer. Discover regional favorites like Kamome no Tamago, Zunda Mochi and artisanal drinks like fruit liqueurs exclusively from Tohoku. With treats, there is something for everyone at our booth! Enjoy complimentary tastings of our featured snacks!
12.
Matcha An
Matcha An is a Japanese confectionery brand dedicated to showcasing the true depth and elegance of matcha.
Using carefully selected stone-ground Uji matcha, Matcha An creates sweets that highlight its aroma, natural bitterness, and vibrant colour. Their signature Matcha Lava Cake reflects a refined balance of sweetness and umami.
13.
Izu Peninsula Geopark and Tourism Bureau
Representing 13 cities and towns, the Izu Peninsula Geopark and Tourism Bureau works to showcase the region as one connected destination under the vision of “Making Izu One.”
Just a short journey from Tokyo, the Izu Peninsula is celebrated for its dramatic coastline, rich local food culture, early-blooming cherry blossoms, and breathtaking views of Mount Fuji. Visit the booth to discover Izu’s famous wasabi fields, regional delicacies, and travel highlights that make this area a favourite getaway for both locals and visitors.
14.
Kumon Toys
Kumon Toys offers educational toys inspired by the Kumon Method, supporting children’s logical thinking, problem-solving skills, and concentration through purposeful play.
Designed to encourage independent learning, Kumon Toys make learning engaging, meaningful, and fun for children at their own pace.
15.
ISEGO HONTEN Singapore
With over 300 years of history, Isego Honten is a renowned sake and liquor specialist from Sendagi, Tokyo. The brand has built close relationships with hundreds of breweries across Japan, offering expert recommendations and curated selections for every occasion.
Stop by the booth for an exclusive experience that highlights Isego Honten’s dedication to quality, tradition, and the art of sake.
16.
HINEMOS
The brand name “HINEMOS” means “all day” in Japanese.The timing and situations for drinking alcohol may vary. We also believe that the alcoholic beverage that turns that time into the best moment also differs depending on the time of day when you drink.
We want our Japanese sake to be a sake that accompanies the time you enjoy it. That is why we have named our brand “HINEMOS”.
17.
Yamagata City
Surrounded by nature shaped by the changing seasons, Yamagata City offers an authentic side of Japan beyond the major tourist routes.
At the booth, explore travel ideas inspired by Yamagata’s landscapes, food culture, craftsmanship, and slower pace of life.
18.
Ishikawa Prefecture
Ishikawa Prefecture introduces the rich food culture and traditional crafts shaped by nature, history, and artisanal techniques.
Discover Ishikawa’s renowned sake, brewed using underground waters from Mount Hakusan, and learn about the breweries and stories behind each bottle.
19.
HIS Travel
HIS Travel is a Japan travel specialist offering expert advice, Japan Rail passes, and customised itineraries.
As Singapore’s leading Japan self-drive specialist, the team helps travellers plan seamless journeys — from city adventures to scenic road trips.
20.
Classic Resorts Japan
Hakuba / Shiga Kogen / Nozawa Onsen / Myoko
The Nagano–Niigata Snow Resort Alliance showcases Japan’s top mountain destinations, known globally for winter sports and year-round outdoor experiences.
From skiing and trekking to hot springs and cultural activities, discover immersive travel experiences shaped by mountainous nature and local traditions.
Spend a minimum amount of $20 in one receipt to participate in our
Daily Lucky Draw!*
GRAND PRIZE
1x JR EAST Pass (Tohoku Area) to be won on every day of the fair!
RUNNER-UP PRIZE
2x JAPAN RAIL CLUB Omiyage Snack Boxes to be won every day of the fair!
1. Eligibility
The Daily Lucky Draw (“Lucky Draw”) is open to all customers who make a qualifying purchase at Taste on Track: Japan Rail Fair 2026 during the event period.
2. Qualifying Purchase
a) Participants must spend a minimum of S$20 in a single receipt to be eligible for one (1) Lucky Draw entry.
b) Only one (1) submission is allowed per receipt.
c) Combining multiple receipts to meet the minimum spend is strictly not permitted.
d) Receipts must be dated on the same day as the Lucky Draw submission.
3. How to Participate
a) Participants will be required to submit a photo their original paid receipt (physical or digital) at the Event Organiser Table.
b) Participants are required to complete a survey form with their purchase and contact information to qualify for the Lucky Draw entry.
c) Incomplete or inaccurate submissions may be disqualified at the organiser’s discretion.
4. Prizes
a) The Daily Lucky Draw prizes are as follows:
- 1 × JR East Pass (Tohoku Area) worth ¥30000 (total of 3 passes across the entire event)
- 2 × JAPAN RAIL CLUB Omiyage Snack Boxes worth S$58 (Total of 6 boxes across the entire event)
b) Prizes are non-exchangeable and not redeemable for cash.
5. Winner Selection & Notification
a) Winners will be selected at random from eligible entries received on each day.
b) Winners will be notified online separately via the organiser’s designated communication channels.
6. General
a) The Event Organiser (SEABD) reserves the right to verify receipts, disqualify any invalid entries, and amend or cancel the Lucky Draw without prior notice.
b) By participating, entrants agree to be bound by these Terms & Conditions and consent to the use of their submitted information for event-related communications.
c) Images used are for illustrative purposes only.
Taste on Track: Japan Rail Fair is organised by
